Wednesday, November 11, 2009

Marina Star's Debut Music Video: "Shattered Dreams"

Skyelab Music Group is proud to present Marina Style as our featured artist of the month with her debut music video for “Shattered Dreams.” After recording with Arty Skye, Marina and the Skyelab Marketing Department decided that next step would be to show the artist’s talents and beauty through the visual art form of a music video. We assembled a team of professionals consisting of a director, producer, editor, director of photography, choreographer, costume designer and makeup artist to create a sultry yet elegant video on par with the professional standards of Skyelab quality.

“Shattered Dreams” was created for two primary objectives. The first purpose is to gain exposure and build an online presence through major websites including YouTube and Vimeo. With the initial buzz propelling Marina’s momentum, “Shattered Dreams” will hopefully find its way into areas outside of online consumption including dance clubs, bars, organized events and venues. This in turn will direct attention back towards Marina’s other material, and her music career a whole. The second purpose is to be able to validate Marina to the dance music industry as a serious and viable recording artist with all bases covered. Armed with great material and professional quality recordings, a broadcast quality music video that displays her dancing abilities and an enticing image, Marina now has an opportune advantage for record label, management and agency attention. With budgets depleting, the music industry is taking less risks on unknown and undeveloped artists. This music video gives Marina great leverage when dealing with the music industry.

Many artists have taken advantage of video sharing communities in the current digital landscape. As a relatively unknown band, OK Go propelled themselves from obscurity to becoming a viral YouTube phenomenon with their quirky, low-budget video for "A Million Ways." Artists including Imogen Heap, Weezer and countless others have found creative ways to use the power of visual arts to promote their music.

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